Lawrence Bridges

 

In his 1987 Rolling Stone interview, Stanley Kubrick commented on Lawrence Bridges' work: "Some of the most spectacular examples of film art are the Michelob commercials.  The editing was some of the most brilliant work I've ever seen. It's visual poetry."  From the early days of the music video, through commercials, independent features, documentaries, and currently, Internet TV, Bridges' mark in media is permanent. In 1989, Connoisseur magazine named Bridges "Best Advertising Auteur", stating: "Whenever you see an ad that verges on art, chances are good that Bridges had a hand in it—as either director, editor or graphic designer."


First as editor, then director, Bridges created nothing less than a revolution in advertising with his hand-held, grainy, textured "anti-commercials". He single-handedly turned editing into an indispensable tool for advertising agencies seeking to maximize the impact of their ads on television audiences. He did this through the bold use of film elements themselves, such as flash frames, roll-outs and whip-pans. All television advertising since bears the stamp of this breakthrough style, and no longer could advertising agencies ignore the importance of editing.


A native of Los Angeles, in 1982 Bridges began his editing, production and design company, Red Car, Inc. (named for the electric trolley system that ran through L.A. in its halcyon days). During this time, Bridges also cut Michael Jackson's legendary music video, "Beat It", while in 1984 he edited the grainy, hand-held "Walk on the Wild Side" Honda Motorcycle spot starring Lou Reed, causing a flurry of commercial imitations by other directors and editors. This lead to a long collaboration with agencies such Weiden and Kennedy, Chiat/Day, and Fallon on brands such as Nike, Pepsi, American Express and Lee Jeans. A fascinating account of Bridges' creative influence is memorialized in Randall Rothenberg's book, Where the Suckers Moon: The Life and Death of an Advertising Campaign (1995, Random House). Advertising director Joe Pytka praised Bridges as "the first original talent I've seen in this business in 10 to 15 years".


In 1988, Bridges went from the cutting room to the director's chair, and two of the commercials he would direct—Veryfine Juice's "Fill Up" and Gravy Train's "Woof Train"—were cited by Advertising Age to be among the top 100 spots of the year.  Business Week lauded "Fill Up" as the best commercial of the year and "Woof Train" won the coveted Gold Lion at the International Advertising Film Festival in Cannes, France that same year.  More recently Bridges has directed commercials for the Coca-Cola Company through Creative Artists Agency as well as assignments from Fallon in Minneapolis and Oglivy-Mather in New York. In 1999, Bridges completed his first feature film 12, which is now showing in the international film festival circuit and picking up awards for directing, editing, and cinematography.


In addition to serving as President and CEO of Red Car, Inc. Bridges also co-founded Riddle Productions in January of 2006 and produced an Internet TV game show entitled "Stranger Adventures". This innovative "advertainment" platform has already garnered two Emmy nominations for production and directing and is currently in its second season.


Lawrence Bridges' collection of poetry, "Horses on Drums", was published by Red Hen Press in March of 2006. He was previously featured in Los Angeles Poetry Review, Poetry magazine, and The New Yorker. In May of 2004, Bridges was given the National Endowment for the Arts' (NEA) Chairman's Award for Distinguished Service for directing the NEA film, Why Shakespeare?, an inspirational documentary which illustrates how involvement with Shakespeare and live theater can change young peoples' lives in a positive way. He has also reviewed applications for the NEA Media Arts' Access to Artistic Excellence grants. Bridges is currently completing a feature-length documentary called Muse of Fire, an outgrowth of the film, Operation Homecoming: Writing the Wartime Experience, he was commissioned by the NEA to direct.


The Stanford (BA, English) and Dartmouth (Tuck School of Business, MBA) graduate began his career as a Production Assistant on Francis Ford Coppola's film, The Conversation. From 1973-75, he worked as a film editor for CBS-TV News' New York office. In 1979, he returned to Los Angeles and founded Red Car, Inc., which now has offices in Los Angeles, New York, Chicago, Dallas, San Francisco and Buenos Aires. Bridges has been a guest lecturer in Advanced Entrepreneurship at the Tuck School of Business at Dartmouth and for the Department of English at Stanford University.


Bridges currently lives in Los Angeles with his wife Elizabeth and daughter Melanie.